Reasons To Hire A Webflow SEO Consultant
There is now a growing demand for Webflow SEO experts . A growing number; 0.9% of website designers are now building their sites Webflow. And the number of industry experts in the field of website optimisation for Webflow and businesses looking to migrate over from other platforms like WordPress and Wix are also growing.
The SEO Industry and marketing agencies are now looking to use Webflow as a CMS of choice for many businesses. And so we have a whole range of established sites wanting to change to Webflow and a raft of new sites starting with Webflow from day one.
Moving your website or starting from scratch? There can be enough reasons to want to start again, but a migration is the only way forward if your moving your site to Webflow. For those using it to build their 1st website, it’s learnable and it saves being disappointed when you try things on other web platforms and they aren’t quite as simple.
Google Friendly Web Design
The content you create within it is easily crawled and indexed, it’s a Google friendly web design platform, this isn’t guaranteeing it will give you traffic, but its a platform than can, if you do everything correctly. Additional schema scrips can easily be added, however I always suggest you use Google Tag Manager for this, but that’s as much for safety reasons than anything else.
Web Designer Benefits and Features
Front end designers like using Webflow because it takes a lot of the pain points out of the equation and lets the designer focus on styling and CSS. It lets them focus on the web pages, the design and the user experience.
It’s the combination of allowing web designers to be just that; designers. And allowing technical developers, content creators and SEO marketing people to do their jobs without being restricted by the platform that makes Webflow so appealing to business. It’s also perfect for A/B research and the demands from the marketing team looking to measure marketing variables.
Web Content
Web Page Optimisation – Working with an Webflow SEO expert can help you or your designers optimise your content in a presentable manner that is as easily understood by search engines as it is your user audience.
SEO Header Tags
Content can be easily presented with total control of Heading Tags and the size of text presented to the screen on a page by page basis. This is an important SEO element of ensuring that most important header and sub header content is describing what the page is about, and what it mentions.
SEO Image Optimisation is handled by controlling custom alt text or applying lazy load to assist with load times. If you dont not have control of the original image asset, this can be very handy.
Full flexibility of Page tiles, descriptions, meta tags, Open Graph setting for Facebook, Twitter, LinkedIn and Pinterest are all controllable on Webflow. There are also fields for custom code for inside the and before the <head> tag. If you you dont have access to Google Tag Manager, this becomes a suitable 2nd best for many tagging functions.
Web Site Optimisation
At a top level, SEO settings are set at the main dashboard, https://webflow.com/dashboard/sites/ find your website and click through.
In the SEO tab you will see how to set the global URL to use in the canonical tag for your website so search engines know the proper URL to index and don’t serve duplicate content (www or not using it).
Website Migration and the Publishing Tab
Holding on to your web traffic is crucial when migrating websites. Pages can easily be migrated on Webflow. You may be moving from a different CMS or simply changing the URL’s within the current set up. Setting up and maintaining 301 redirections can be found in the Publishing Tab and the Advanced options like Enable SSL can be footer on the same page.
As a Product, is Webflow better than WordPress ?
There is considerably less variables in what go wrong. There are not the same uncertainties with plug ins and updating elements as and when something needs changed. There is mainly good press about the brand and there are some good Webflow community forums to get advice and recommended services and solutions from. More designers and businesses will continue to use Webflow.
I suggest you read Jack Redley’s Webflail, it has some great resources on the successes and failures of Webflow Freelancers and how to onboard a Webflow client. There are also links to videos on Webflow and how to use it with clients etc.
Will your Organic Traffic numbers and Google visits increase using Webflow ?
No, not necessarily. SEO is as much to do with content and links and gaining website authority as it is using a decent CMS like Webflow. But Webflow pages are normally more lightweight and they often have a better content structure straight out of the box, which makes it easy for Google to crawl and index pages. Webflow does what it can to make pages as search friendly as possible, but it still takes a human being with some SEO expertise to make the difference when it comes to dominating market share and click throughs in organic search.
What will increase my organic website traffic through search ?
Good content and more importantly, a strategy that identifies the content entities you have on your website and how you get your internal pages to link to them using anchor text in the body of the copy is a good start. Next up is getting links from other relevant authoritative website to link to those key pages pages, this is crucial when it comes to web ranking for specific queries.
Webflow SEO Experience
I have decades experience providing SEO and digital marketing services and consultancy in the UK and the rest of the world. So if your looking to grow your business organically, maximise sales and generate quality leads? You’ve come to the right place. Webflow hasn’t been around (comparatively speaking) but it worth checking out if your considering changing your web design technology. I have used it with a client that migrated their website to Webflow. It was a good experience, where all the team members learned what they needed to learn very quickly and implementation was simple.
Get in touch
If you would like to know more about SEO, Digital Marketing, Content Strategy, Migrating Websites, PPC, ASO or Amazon Store Listing Optimisation and GETTING THINGS DONE, please get in touch, I’d love to hear from you.