One to One SEO & LLM Training
Get bespoke SEO and AI search training that turns you (or your team) into the go-to expert in the room.
Built around your business. We focus on your brand, your website, KPIs and your market.
You’ll learn how to win in traditional search, AI Overviews, and LLM-driven results, so your content actually gets seen and / or clicked on
Stop guessing what works in search. Start operating like the person everyone else asks for help.
The problem
SEO and LLM courses have had a resurgence of necessity to underdstand our new world of LLM optimisation. Brands are waking up to the fact that CODE, CONTENT and CITATIONS define how successful you are online.
Most teams “know a bit of SEO” and are now playing with AI, but less people know how to turn that into reliable growth for your business.
Generic courses skim the surface, skip the hard bits on what’s actually happening on your website, and rarely get close to your real-world constraints.
Meanwhile, over 90% of pages get zero organic traffic, Googles AI overviews and ChatGPT siphon the end user clicks, and your competitors quietly secure the wins.
Ignore that long enough and you end up with the wrong focus on content, reports that don’t mean much, and a site that looks busy but still doesn’t generate conversions.
Our approach
This is not a course. It’s one-to-one SEO and LLM training shaped around your site, the service you provide, your role, and your commercial targets.
You bring your website, data, and questions. I bring 25+ years of search experience across global brands, government departments, ecommerce platforms, and fast-moving start-ups. Every session ends with concrete changes you can make right away.
Who is this for?
For people who want to own SEO and AI search internally, not stay dependent on agencies forever.
- Marketing leads who need a clear, honest SEO and LLM strategy
- Founders who want to grow organic without becoming full-time SEOs
- In-house SEO, content, and digital teams who want advanced, role-specific training
- Journalists, editors, and content creators who need their work to rank and be cited
- Developers and designers who want to build sites that search engines and AI systems actually understand
If you want another generic “SEO 101 slide deck”, this isn’t for you.
If you want to become the person others rely on for search and AI answers, you’re in the right place.
What you can expect
SEO and LLM Training Plan for Businesses
- A clear, prioritised SEO and LLM action plan
No 80-page audit. A ranked list of what to do next, in your SEO marketing, with your resources.
- Measurable improvements in visibility and relevance
Better rankings, more qualified traffic, and stronger presence across organic search and AI-generated answers.
- Confidence navigating algorithm and AI changes
You’ll stop reacting to every update and start understanding why things moved, and what to adjust.
- Upskilled people across roles
From content teams to devs to social and paid, everyone understands their part in organic performance and AI visibility.
- A long-term shift, not a one-off “boost”
You build durable capability: in-house SEO and LLM expertise that outlives any single campaign.
Ready to become the SEO & AI expert in your team?
If you’re done with vague advice, conflicting opinions, let’s talk.
Bring your site, your data, and your goals and we’ll turn them into a clear plan and the skills to execute it.