Local SEO services and listings management is an important part of being found for the services you provide to local audiences. It is critical to many online businesses, more than ever before.
Local listing management
Listing management is a local advertising service used to ensure a businesses services, store times, telephone numbers and contact details are correct across all platforms. These include the businesses website and social media platforms. Google search and map results, Apple Maps, Bing, business directories and the connected devices that like TomTom and Alexa will all show the same information.
For local brands this is your life blood. Taking care of your local listings, maintaining those reviews, closing down those harmful outdated duplicated store times, and gaining more visibility than your competitors is a service many local businesses benefit from.
It can be a great service; it is great service! but you have to be found 1st. Does everyone know your business or website name? No.
Ranking for non branded queries within your business service area is where you gain new visitors.
I provide a three fold service for your business locations.
Local Listings Management
The Local Listings Management service that can cleanse, update, maintain and distribute your message to reach new customers to your stores online presence. That’s easy. Some people call this ‘reputation management’, which it isn’t, but it does help. Who wouldn’t want to keep their business listings updated? And if you do get bad reviews, you’ll now be aware of them, and it gives you the opportunity to respond. After all, your local search listing is your digital shop window.
Local Search Audit
The Local Search Technical Audit, looking at technical SEO elements of what visibility you have and what can be done to improve your search engine visibility.
Local Competitor Analysis
A Locally based Competitor Analysis to compare your stores digital presence to other competitors businesses in your area that you are reaching to gain market share from.
As more keywords provide local results than ever before, we need to think about what local market share visibility looks like; Who else in your space? Why do they rank in the search results pages for non branded keywords you don’t rank for (but you provide the same service in the same area)?
I have created local search strategies all over the globe.
If you want to get found in front of your local customers. Or anything related to your local search or listing management, then I would love to hear from you.