SEO training and digital marketing sessions tailored for your own business website.
A lot has changed in SEO in 2024. Day to day coaching in the office, attending conferences and the slow down of agency work has left a gap in learning for many ‘learning the trade’ of SEO, and how it affects every interrelationship within your digital visibility. There is so much that can be done with just that little bit of training and coaching.
Basic SEO training
Starting from Basic SEO training sessions, they are deal for one man business owners and marketers looking to grow their own expertise, agency staff that need bit of reassurance and account managers that are questioning what their agencies may be telling them! Social media people that need to align and amplify that Google visibility, and content creators that need to know the basics of SEO.
Content Marketers
This SEO coaching is ideal for Content Marketers that need to understand why not enough users are reading their articles via search, or how content can be part of a strategy that targets audiences based on their user journey. This training can also focus on how content can assist your SEO rankings for your core products and services pages.
The marketing coaching is also tailored for Marketing Directors and chief strategists that want to be informed of what options and decisions can be used as routes to reach their marketing goals. After all, each digital asset costs money and time to produce, so if you want to know where to invest your marketing capital you must understand how each element of the campaign attributes to conversions.
HR
The service can also be aligned with HR and your team’s personal appraisals. If you are going to hold on to your staff, then you must keep them trained and engaged with skills relevant to the needs of todays search environment. Googles search landscape keeps evolving, regardless of the pandemic. Did your team get the SEO training and digital marketing coaching they deserved this year? probably not, not many people did.
Technical SEO
Stepping up a gear (technically speaking), I can provide intermediate level expertise coaching for SEO’s that want to take it to the next level. There is probably some of the SEO services you you may be quite happy with. Perhaps were looking to recode the ‘theme’ of the website, so the marketers are in control of what the website can do, rather than a website setting your limitations of how well you compete in the SERPs. Perhaps your SEO team haven’t dived into Search Engine Understanding, or you’re still doing everything old school, or you aren’t using Google Search API keys to the best of its abilities for your clients. SEO and how it interrelates with other parts of the business can be full of pain point issues.
The list of pain points identified in a tailored SEO training session could include your ahrefs being in a mess and no one in your country gets to see the local version of the website. Perhaps the page still takes 8 seconds to load on a mobile. Or you the website has 5 million pages but only 100 products and none of it seems to rank as well after the home page. A common issue is your thinking of moving to a new website, or you’ve migrated to a new website platform and you want to know where the traffic has gone. Regardless of the issue, it can normally be fixed.
Local SEO Training
The coaching sessions include Local Search and local listing training. If you want to be found online in front of your local audiences and keep up your store or local business details up to date and optimised for search.
The Local Search and local listing training is an ideal way of learning of how to gain more free relevant website traffic at a local level. It’s where we identify the exact keywords used that trigger local results that you can rank for within your area. This is also where you steal market share visibility from to gain more business from your competitors.
Regardless of being a local online business, national or multinational player. Adding your website analytics (Google, Adobe) is an important next step. Integrating Google Search Console and an accurate location /device ranking tool that identifies competitors at a local device level helps understand how and why you currently rank in the SERPs.
It will help you make clearer choices of the correct marketing strategies available to you. As monitoring the Key Performance Indicators (KPI’s) will identify growth in your marketing campaigns. If you need to go one step back and identify what the KPI’s are, that’s not a problem.
You do not have to be tied into any kind of long-term contract.
Starting from Basic SEO training to Strategic Thinking
I provide 3, 6 and 8 hr training sessions.
Your 1st 6 or 8 hr training sessions can include a free website audit.
This is objective based SEO / digital marketing training. I can set training at a skill level relevant to the audience, focussing in on areas like technical SEO to Social content.
Reaching your Marketing goals is so much easier if everyone understands the value of what they are doing. This training is as relevant for one man businesses as it has been to Government departments. I’ve also provided this for national publishers and large ecommerce giants.
If you would like a bespoke training programme for your marketing team, then please get in touch.