SEO Services

A website crawl will identify issues like indexation, poor load time, duplicate content and header tags that need optimised.

Elements like page Titles, Descriptions, Canonicalisation, Body Content, Sitemaps, Robots Txt file, Hreflang, HTTPS, Schema Data, Rich Snippets, Image Load Time, Internal and External linking, … there’s a long list. Are looked into. The technical SEO audit doesn’t cover content.

Issues and opportunities can be identified and prioritised and presented in a detailed report to your web design team. Or it can be part of a SEO session where it is discussed and presented in a more hands on approach.

The technical part of competitor research is essentially a mini SEO Audit your competitors website. Identifying elements of things that may help them rank better than you. It then puts this into context with what you see if you compared your search rankings against your competitors . And from this, it helps us create a route map forward. 

The competitor content research takes things one step further. You will see what keywords they rank for, the pages and content they have and what links to them. Beyond that you can discover their entire link network, the bloggers, their contact details and inspiration to take the next steps for your business.

SEO Content Strategy

Your SEO content strategy will be based on ideas identified in the research phase. It will identify opportunities to improve what you are writing about and new, related entities to focus on. These in turn will give the site a wider range of opportunities to reach the audience, using more niche, less competitive search queries. Assessing what has converted in PPC campaigns through analytics also helps at this stage.

In time, these content pages will create an authoritative cluster of relevant copy pages that will support and link up to the most competitive pages you need to rank for in the SERPs.

Taking the research from who is getting found, for what and where, and why, we can create a wider strategy from your own content, metadata and json schema data.

We can consider how we create specific keyword campaigns and how they are tagged and linked in blog posts, FAQ’s, videos and your own digital PR. This will help you reach a considerably wider audience. In short, we need all your channels to link to the website wherever possible. And this pushes your brands authority in the search results and overall conversions.

Search Engine Understanding and Internal Linking – The Key Point of Difference

Each page gets about 1/2 days love & attention, creating specific json data to create an element of search engine understanding, this is then applied through Google Tag Manager.

Additional internal links are then added to the page content to help create an internal linking hierarchy. And this helps the most competitive pages rank better or reach more people through search.

When a new page is created, a new script is written for the page and uploaded. This creates more linking opportunities. And the page is then added to the keywords you are monitoring.

If your SEO agency or content strategist is not using these new SEO techniques, you are losing out. Can you afford not to?

Click through if you want read more about the SEO Entity Content Strategy?

Getting links created and implemented is a different story. It takes time, costs money and is often difficult to measure it’s true attribution to the traffic gained through it, either in direct traffic or through social shares or better organic search engine visibility.

​I often take a 2 fold approach working the clients own marketing resource and with a chosen industry specific link builder / partner to drive specific links. 

Getting all those other links added can be done by working with an intern or the internal comms team to reach out and create relations with these potential linking partners. Other websites (local business forums etc) can be filled in by a form. In some cases the being listed will cost money simply to be listed, on other occasions, bloggers and influencers will ask for fee’s. 

The link building research is part of the Competitor Research. 

Improving what you currently are doing is often the quickest route increasing conversions. However the keyword and content audit will identify opportunities to build new assets and on and off the website. This content is then planned in with your development and content team.

Promoting your brand assets through your paid, earned and owned channels will increase reach. However there probably isn’t an endless pot of resources, so choosing what assets to fix, create and promote and on which channel needs some analysis.

Content needs to reach your audiences at different stages of their user journey. Without understanding or prioritising what content is being produced and how it is being presented you may be wasting valuable time and resources.

Regularly evaluating results will help you focus on what assets and channels are working for you and what to drop.

I can implement the code directly into the content management website if we have a practical arrangement agreed. 

Additional json data (a new method I’m using as a form of ‘search engine understanding’) is often best implemented by a SEO expert using Google Tag Manager.

​The site gets measured once a week looking at alerts, down time, SERPs changes, Market Share Visibility, Internal links, External Links, New Content Creation indexed and measured, load time based on audience device preference, broken schema; the list goes on.

​A monthly retainer can be a good way of keeping everything on track whist developing new content and ideas. This comes with the monthly reporting if you need it and does give you an element of flexibility on what areas you focus on.

Google Analytics normally (and occasionally Adobe or Qlik) will be used to demonstrate the uplift (or drop) in organic traffic, conversions, page 1 positions, revenue etc. Many measurement elements are pulled from Google Analytics, Google Search Console and a ranking and backlink analysis tool; the idea being you can furnish your team with an ongoing, relevant strategy with daily updates on the KPI’s if need be.  

The reporting can be scaled in accordance to your needs, however reporting normally include:

​SEO ranking report-based locations and devices

Landing Page Traffic Report

Market Share Analysis & Competitor Rankings for specific location-based / keyword campaigns

Brand / Non-Brand Search Query Analysis

Google Search Console Reports

Must Haves – Full access to Google Search Console, Google Analytics, Google Tag Manager, The Content Management System that is used to build the site or the person that controls it to discuss implementation or permissions to use elements of it. Any other relevant development, content, analytics, marketing contacts.

Check out the SEO Ranking Tools page for more details.

There is no secret to turning traffic into revenue and driving traffic to your website is only half the battle – to truly make the most of your online success, you need to ensure those visitors take the desired actions that drive sales and revenue. That’s where conversion rate optimisation (CRO) comes in. 

We go beyond just increasing your website traffic through SEO if have time and the budget. Our comprehensive CRO services are designed to remove obstacles and optimise the user journey, making it seamless for visitors to become paying customers.

Our Approach to Boosting Conversions:

Data-Driven A/B Testing

We utilise A/B testing to test different page elements like headlines, images, calls-to-action and more. By analysing customer behavior data, we can pinpoint the highest-converting versions.

Funnel Analysis & Optimization  

We’ll dive deep into your marketing funnel, identifying dropoff points and areas of friction. and will then implement changes to create a smooth, persuasive path to purchase.

User Experience (UX) Enhancements

From optimising page load times to creating mobile-responsive designs, we’ll ensure your website provides an exceptional user experience that keeps visitors engaged.

Compelling Calls-to-Action

We’ll craft clear, benefit-driven calls-to-action that guide users towards conversion, whether that’s making a purchase, signing up for a trial, or any other goal.

By combining CRO best practices with constant testing and optimisation, we can significantly boost the ROI from your website traffic and marketing spend. Don’t let your hard-earned website visitors slip away – unlock the power of CRO to turn them into loyal customers and clients.

SEO Training sessions help business grow. It’s as relevant to one man businesses as it is to entire content teams. And its a great way of getting things done.

I will normally need access to GA, Google Search Console, and your internal Key Performance Indicators (KPI’s) and related objectives to make this of value. If you need to go one step back and identify what the KPI’s are, that’s not a problem. 

Great for team development and empowering your team to help them reach their goals. Reaching your Marketing goals is so much easier if everyone understands the value of what they are doing.

Please check out the SEO training page for more details.

For some detail, please read the website migration page, and get in touch if you are planning a website migration. As there is nothing worse than losing your search engine visibility due to poorly executed move. I can give you a reassuring hand through the process.