Getting Found for the Right Ecommerce Queries
SEO & LLM Strategy for Ecommerce websites
The Ecommerce industry is one of the last bastions of organic search that hasn’t been hammered by AI overviews. The transactional query still lives where there is less of a need to see an LLM driven result.
Growing an ecommerce brand isn’t about chasing “more traffic,” it’s about showing up at the exact moments when buyers are ready to purchase and retaining them as a customer from there on in. We are experts in optimising for online shopping strategies.
Driving your Ecommerce business forward
Amazon and AI‑driven multimodal search is changing how people research and compare products. We’re to help grow your business.
You need someone who understands both: how search works today (including LLM results) and how ecommerce operates on a daily basis.
The problem
Ecommerce competition in search is intense.
Large brands invest heavily in paid media and are comfortable bidding on terms for the long haul, partly to protect their position on page one. Smaller and mid-sized stores often try to follow the same playbook and end up with rising CAC and fragile performance that disappears when the ad spend slows down.
At the same time, your catalogue evolves constantly. Products move in and out of stock, seasons change, and your bestsellers may sit on themes that were never really designed with SEO in mind. Development time is limited, yet search behaviour keeps shifting, with AI and multimodal experiences influencing how customers discover and evaluate what to buy.
The usual response is familiar: launch more campaigns, test more “quick wins,” and try some new tools. The result can be more activity, but not always more sustainable revenue.
When things go wrong
SEO / LLM marketing for retail and ecommerce
This service works best for ecomm’ and retail teams that need to make more sales at the right cost per acquisition,
If any of these sound familiar, you’re in the right place:
- Focusing on broad, low-intent keywords
People still focussing trophy terms like “dresses” or “watches,” that are crowded, vague and AI overviewed. Meanwhile, people searching for “organic leather laptop sleeve 15 inch” or “Marge Sherwood burgundy grandma handbag ” are ready to buy, often from someone else.
Depending too heavily on paid media
Budgets go into Google, Bing, and Amazon without building a lasting organic foundation. As soon as spend is paused, visibility drops and the cycle restarts.
- Being constrained by themes and templates
A lot of ecommerce themes treat SEO as an add‑on. They come with heavy scripts, limited internal linking options, weak structured data, and few places for rich content. Teams spend time working around these constraints instead of improving the underlying structure.
- Audits without clear follow‑through
You receive long reports listing slow pages, missing ALT text, duplicate metadata, and keyword cannibalisation, but the “what next?” piece is missing. Without prioritisation and implementation support, those insights rarely translate into results.
- Overlooking how AI and LLMs interpret your brand
While dashboards focus on traditional rankings, LLMs are already shaping which brands appear in AI-generated shopping answers. If your brand presence is thin in that layer of the web, competitors can gain an advantage even if your traditional search positions look OK.
Who’s this for and what you can expect
How we work with ecommerce
This isn’t just about SEO. We provide an approach that considers ecommerce: stock control, peak seasons, margins, catalogue complexity, and the nuances of website platforms like Shopify, WooCommerce, Webflow, Magento, and custom stacks.
- Focusing on broad, low-intent keywords
We map long‑tail, product‑led search term queries that signal clear purchase intent. Examples like “organic leather laptop sleeve 15 inch” or “Marge Sherwood grandma handbag wine” we align categories, collections, and product pages so you appear where decision‑making happens and where AI‑style summaries tend to be less dominant.
We start with the high‑impact fundamentals
Search engines respond well to clear structure, relevant content, and fast experiences. We address page speed, crawl efficiency, URL structure, internal linking, duplicate and thin content, and schema. It’s the practical work that improves crawls and LLM discovery, and strengthens the pages that drive revenue.
- We adapt your platform to support SEO, not limit it
Shopify, WooCommerce, Webflow, Magento, and custom builds each have their own patterns and constraints. We work with those patterns: using canonicalisation intelligently, cleaning up permalinks, implementing schema via GTM where needed, and building metadata systems that can grow with thousands of SKUs instead of breaking under the weight of your catalogue.
- We connect SEO directly to commercial outcomes
Every keyword, content block, and internal link is chosen with your margins, inventory, and customer behaviour in mind. We focus on categories and products that can stay in stock and support your business goals. Where a line cannot sustain attention commercially, we don’t build strategy around it.
- We include AI and LLM visibility in the picture
We identify the specialist backlinks, citations, and mentions that LLMs already associate with your brand and compare them with two chosen competitors. From there, we plan how to strengthen your presence so you appear more often in AI‑driven shopping answers at both brand and product level.
- We combine strategy with hands‑on execution
This isn’t limited to recommendations. We support implementation: optimising for Shopify and other platforms by producing evidence or timeline pages or adding or refining JSON‑LD schema via GTM. We’ll also restructure category trees, and rewrite collection and product content based on real conversion data or a lack of content. Strategy and execution stay closely connected.
Relevant services
- Ecommerce SEO Audit
- A deep technical crawl, category and product architecture review, AI/LLM visibility benchmark, keyword research and a prioritised, plain‑English action plan your team can use immediately.
- Ongoing SEO & CRO Consulting
- Monthly strategy and implementation support across collections, product pages, navigation, and UX always linked back to performance, revenue and business success.
- SEO Implementation
- Shopify, WooCommerce, Webflow, Magento, and custom platforms. We handle theme optimisation, schema deployment, URL and internal linking frameworks, and the technical hygiene that supports long‑term growth.
AI, LLM & GEO Analysis
- Brand and competitor benchmarking for how AI systems see and surface your store, plus a roadmap to earn and protect visibility for important product and category terms.
Frequently asked questions
SEO consulting:
your questions, answered
We understand that navigating the complex world of modern say SEO and LLM optimisation can raise numerous questions. Here, we provide transparent, straightforward insights to demystify the strategic process of digital optimisation.Book a call
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How soon can we expect to see results from ecommerce SEO?
You will typically see early indicators before you see the full commercial impact. For most sites, increased impressions, better crawl behaviour, and early keyword movement show up within 4–6 weeks. Stronger traffic and revenue gains tend to emerge between 3–6 months, once technical work, improved structure, and intent‑led content have had time to settle. Established sites with existing authority usually move faster; newer or previously neglected domains take longer, but the pattern remains consistent.
If we change our products and collections frequently, will we lose rankings?
Frequent catalogue changes don’t have to cause a drop in your rankings. But what is a rank worth when you dont sell the product anymore? Problems arise when strong URLs are removed or altered without redirects, internal link updates, or schema and metadata adjustments. When we manage catalogue changes, we maintain or thoughtfully update URL structures, implement redirects where needed, preserve internal link equity, and adjust schema so your content continues to match search intent, even through seasonal or range changes.
Do you offer one‑time audits as well as ongoing consulting?
Yes. Some teams start with a one‑off ecommerce SEO audit that covers technical health, content gaps, keyword and topic opportunities, and AI/LLM visibility, along with clear prioritisation. Others choose ongoing consulting, where we monitor performance, monthly LLM maintenance and keep your approach aligned with platform and search developments. Larger catalogue stores often begin with an audit and then continue with a retained engagement to protect and grow the gains.
How do your business processes work alongside our existing paid media and internal team?
SEO works best when it complements, rather than competes with, paid and other channels. We look at how your Google, Bing, Amazon, social, and email activity overlaps with organic search, identify where you’re paying for clicks you could earn, and highlight areas where organic visibility can support key paid terms. Your internal team keeps control of their channels; we collaborate with them through shared priorities, clear recommendations, and implementation support.
What makes this different from working with a more general SEO or performance agency?
General SEO approaches tend to focus on overall traffic and rankings. Our ideal focus is on revenue from specific products and categories, which means we pay close attention to stock, margins, catalogue structure, platform constraints, and how LLMs describe your brand compared with competitors. We combine strategic direction with practical implementation, and if a tactic is unlikely to have a meaningful business impact, we say so and adjust the plan.
Do you have proven expertise in this field?
Chocolate & Love, Barbour, Hotel Chocolat, Hamleys, The White Company, Fabric of Society, Links of London and other niche and established brands have used this approach to gain visibility not only for broad category terms, but also for the specific product searches that drive their most profitable sales.
Ready to start a better kind of growth for the future?
If you’re here, you already know that “more traffic” on its own isn’t the only answer. You need search visibility that reflects how people actually shop and a site structure that search engines and LLMs can interpret and reward.
Let’s chat and have a 45‑minute session to review your current store, identify clear opportunities in your search funnel, and pinpoint where we can start delivering results.