Getting Found in the world of Accountancy and Professional Services
SEO and LLM marketing for Finance, Accountants & Professional Services
Your clients trust you with their numbers. Ours trust us to keep their pipeline flowing using a SEO and LLM markeing strategy.
The finance, legal and accountancy industries are regulated, trust-driven, and often reliant on referrals, with no plans for digital growth. Our new search engine strategy is built for complex services, niche markets, cautious buyers, and local markets where everyone looks the same until they don’t.Button Text
Getting found and increasing leads
In the traditional world of marketing for financial , legal and professional services. Things are moving at alarming pace.
You need an expert who understands 2 core elements to get results: how search works today (including LLM results) and how to get more leads from them.
The problem
Professional services and accounting firms fight on many fronts.
Professional services are fighting on multiple fronts: fee pressure from cheaper firms, DIY software nibbling at your entry-level work, and national brands overrunning local search results.
At the same time, you’re operating in a regulated, conservative environment where trust, accuracy, and reputation matter more than catchy slogans on social media platforms. Perfect for the LLM space.
The result: many good businesses stay invisible online, while weaker competitors dominate the first page keyword results using a marketing strategy with well designed web pages based on GEO SEO, keyword clusters and competitor research.
Accountacy search queries provide answers for both local results and those provided by the ‘Big 4’, like my former client PwC.
When things go wrong
SEO / LLM marketing for Finance, Accountancy and Professional services
This service works best for professional service teams that need to grow their reach and increase the right type of conversions.
If any of these sound familiar, you’re in the right place:
- Ignoring local SEO and Google Business Profiles
For most firms, the credibility battle is won or lost in the local map pack. “Accountant near me” is entirely a local search term. Weak profiles, inconsistent NAP data, and no local links mean you never even show up in the top 3 map results where your potential audience is looking for information.
- Content that sounds safe and says nothing
Without a full technical, content, and conversion audit, most SEO work is guesswork and less valuable. Broken architecture, thin content, and poor tracking stay hidden and the website isn’t bringing any value.
- No proper audit, just quick fixes
Off‑the‑shelf accountant themes look fine, but under the hood they’re often slow, hard to crawl and missing the schema and structure search engines and LLMs rely on.
- Template websites with no real SEO behind them
Your content marketing pages and blog posts are packed with generic copy (“we’re proactive, we’re friendly, we’re trusted”) that don’t differentiate you, doesn’t rank, drives no authority and doesn’t convert.
You have no idea what LLMs know about you
AI results surface, and you have no control of the information they are presenting to your audience about you. Competitors seem to get the citations they need and have more visiblity in the AI overview space. And you are losing out.
Who’s this for and what you can expect
How we work with Professional services websites
Our process treats your website like a business asset, tailored targeted toward the end user. If you have a niche service, we focus on it. Our experience is built around how real people choose accountants, legal and professional services and what search engines need to see to trust you. We look to increase your online presence and our success is based on delivered results.
- Audit-first, so we stop guessing
We run a full audit across technical SEO, on-page optimisation, content quality, schema, backlinks, and conversion paths. That tells us what’s blocking visibility and where the fastest wins are.
- Technical SEO that actually gets implemented
We make your site fast, crawlable, and indexable and we write your content schema by hand so search engines fully understand your services, locations, and expertise. No relying on half-baked CMS plugins.
- Web design and UX tuned for professional buyers
We work with your designers (or ours) to align structure, navigation, and messaging with how prospects evaluate firms: clear services, clear sectors, clear proof, and simple paths to get in touch. We consider usability and the user experience and the support needed to make content and web design changes.
- Local SEO that fills your pipeline
We optimise Google Business Profiles, local citations, and location pages, and buld a process for getting reviews for your business. The goal isn’t just clicks, it’s more qualified inquiries in your target audience.
- LLM Analysis Strategy and Implementation Plan
We compare and analyse what AI knows about your brand in your area of expertise and build a strategy that aligns both SEO and citations to increase your presence in the LLMs.
- Reporting that ties rankings to real business outcomes
We track the queries that matter, the pages that convert, and the locations that drive fees. You see how SEO translates into leads and new clients wins, rather than seeing SERP reports.Book a call
What our customers say
“We’d invested in a ‘new website’ and still weren’t getting leads. He showed us exactly what wasn’t working for us, fixed the technical issues, rewrote our service pages, showed us how to get reviews and pushed us into the local map pack for our key services. Enquiries are up, but more importantly, the right kind of clients are finding us.”
Relevant services
- SEO Audits
- A full overview of how search engines and AI platforms understand your brand, from technical infrastructure to entity coverage and competitor benchmarks.
- Redesign and Restructuring
- Website redesign and restructuring content
- Local SEO
- Winning in the local map space for single and multi location firms. Getting reviews and distributing a consitent message across all the local patforms (not just Google).
- Content and Content Schema
- Hand written content and content schema created to make pages that stand a chance of reaching your audience and being read.
- LLM / AI Audit and Strategy
- Getting into the AI overview space and understanging your brand is found within the context of your market and your competitors.