What makes this SEO training different from a generic online SEO course?

This is not a course — it is one-to-one training built entirely around your website, your data, and your commercial goals. You bring your live site, your Google Search Console account, your questions, and your specific challenges. Every session ends with concrete actions you can implement immediately. There are no generic slides or cookie-cutter advice.

Who is SEO and LLM training suitable for?

Training is suited to marketing managers who want to understand and brief SEO properly, business owners who want to manage their own search visibility, in-house teams that need to upskill on AI Overview and LLM optimisation, and anyone responsible for digital content who needs to understand how modern search actually works.

What does LLM training cover?

LLM training covers how large language models like ChatGPT, Gemini, Claude, and Perplexity process, evaluate, and surface brand and product information. It includes how to structure content so it is cited in AI-generated answers, how to audit your current LLM brand footprint, and how to build the code, content, and citation signals that determine AI visibility.

Is SEO training available remotely or in person?

Training is available both remotely via video call and in person. Sessions are flexible and can be structured as a single intensive session or spread across multiple shorter sessions depending on what works best for you and your team.

What is an AI brand knowledge audit?

An AI brand knowledge audit is a structured process that reveals how major AI tools — including ChatGPT, Gemini, Claude, Perplexity, and Sonar — currently describe, cite, and represent your brand. It identifies what topics you are associated with, which sources AI tools trust about you, where your brand is being misrepresented or ignored, and where competitors are gaining AI visibility at your expense.

Why do AI tools sometimes get brand information wrong?

AI tools build their understanding of a brand from the sources they have indexed, weighted by authority and consistency. If your brand has inconsistent information across the web, relies on low-quality citations, or hasn't updated its structured data and content to reflect current positioning, AI tools may hallucinate details, cite outdated information, or default to a competitor that has stronger signals.

GEO SEO stands for Generative Engine Optimisation. It refers to the practice of optimising a brand's digital footprint — content, citations, structured data, and authority signals — specifically to improve visibility and accuracy within AI-generated answers from tools like ChatGPT, Gemini, Perplexity, and Google's AI Overviews. It is the evolution of traditional SEO into the AI search era.

How is an AI brand knowledge audit different from a standard SEO audit?

A standard SEO audit focuses on technical website performance, keyword rankings, and backlink profiles. An AI brand knowledge audit focuses on how AI models perceive and represent your brand — which is driven by citation quality, content authority, entity association, and the consistency of your brand signals across third-party sources. The two audits complement each other but address fundamentally different visibility problems.

Which AI tools are checked in a brand knowledge audit?

Audits cover the major AI tools that are most commonly used by consumers and professionals for research and decision-making: ChatGPT, Google Gemini, Anthropic Claude, Perplexity, and Sonar. Each tool has different training data sources and retrieval behaviours, so brand representation can vary significantly between them.

SEO & LLM Training | One-to-One Sessions Built For Business

One to One SEO & LLM Training

Get bespoke SEO and AI search training that turns you (or your team) into the go-to expert in the room.

Built around your business. We focus on your brand, your website, KPIs and your market.

You’ll learn how to win in traditional search, AI Overviews, and LLM-driven results, so your content actually gets seen and / or clicked on

Stop guessing what works in search. Start operating like the person everyone else asks for help.

The problem

SEO and LLM courses have had a resurgence of necessity to underdstand our new world of LLM optimisation. Brands are waking up to the fact that CODE, CONTENT and CITATIONS define how successful you are online.

Most teams “know a bit of SEO” and are now playing with AI, but less people know how to turn that into reliable growth for your business.

Generic courses skim the surface, skip the hard bits on what’s actually happening on your website, and rarely get close to your real-world constraints.

‍Meanwhile, over 90% of pages get zero organic traffic, Googles AI overviews and ChatGPT siphon the end user clicks, and your competitors quietly secure the wins.

Ignore that long enough and you end up with the wrong focus on content, reports that don’t mean much, and a site that looks busy but still doesn’t generate conversions.

Our approach

This is not a course. It’s one-to-one SEO and LLM training shaped around your site, the service you provide, your role, and your commercial targets.

You bring your website, data, and questions. I bring 25+ years of search experience across global brands, government departments, ecommerce platforms, and fast-moving start-ups. Every session ends with concrete changes you can make right away.

Who is this for?

For people who want to own SEO and AI search internally, not stay dependent on agencies forever.

Marketing leads who need a clear, honest SEO and LLM strategy
Founders who want to grow organic without becoming full-time SEOs
In-house SEO, content, and digital teams who want advanced, role-specific training
Journalists, editors, and content creators who need their work to rank and be cited
Developers and designers who want to build sites that search engines and AI systems actually understand

If you want another generic “SEO 101 slide deck”, this isn’t for you.

If you want to become the person others rely on for search and AI answers, you’re in the right place.

What you can expect

SEO and LLM Training Plan for Businesses

A clear, prioritised SEO and LLM action plan

No 80-page audit. A ranked list of what to do next, in your SEO marketing, with your resources.

Measurable improvements in visibility and relevance

Better rankings, more qualified traffic, and stronger presence across organic search and AI-generated answers.

Confidence navigating algorithm and AI changes

You’ll stop reacting to every update and start understanding why things moved, and what to adjust.

Upskilled people across roles

From content teams to devs to social and paid, everyone understands their part in organic performance and AI visibility.

A long-term shift, not a one-off “boost”

You build durable capability: in-house SEO and LLM expertise that outlives any single campaign.

Frequently asked questions

SEO & LLM Training:
‍your questions, answered

Can’t our existing agency just handle this?

An agency can execute. It rarely gives your team deep understanding or control. This training makes you less dependent on vendors and more capable of deciding what’s worth paying for, and what isn’t.

How long before we see an impact?

You’ll see value in the first session because we work on live issues. For bigger wins (rankings, traffic, revenue), expect weeks to months, depending on how quickly changes are implemented and how competitive your space is.

Is this only about SEO, or do you cover AI and LLMs too?

Both. We treat SEO and AI search as one ecosystem. You’ll learn how to optimise for traditional rankings and how to become the source LLMs trust and cite.

Do you follow a fixed curriculum?

There’s a backbone (foundations, technical, content, links, tools, measurement, LLMs), but the order and depth are customised to your role, site, and goals. No time is wasted on topics you don’t need.

How does scheduling work?

We book sessions around your calendar. Most clients prefer regular 60 to 120 minute slots with time in between to implement changes and gather results.

Is this relevant if we’re outside the UK?

Yes. While I’m UK-based, the principles and tactics work globally. I already work with clients from London to LA to Saudi Arabia so time zones are just another puzzle to solve.

Ready to become the SEO & AI expert in your team?

If you’re done with vague advice and conflicting opinions, let’s talk.

Bring your site, your data, and your goals and we’ll turn them into a clear plan and the skills to execute it.