What AI knows about your brand
AI brand knowledge audits & GEO SEO
Our brand knowledge audit helps businesses see how Gemini, ChatGPT, Claude, Sonar and other AI engines actually describe, cite, and prioritise them today. It is for marketing and digital leaders.
The problem
The search landscape was outdated in this data driven world. It had to change. AI overviews, chat-style answers, and multimodal search now sit in front of traditional results.
But most brands have no idea what they are known for within the context of a subject or their own brand name, which sources they should trust, or where they are being misrepresented.
When artificial intelligence tools hallucinate or lean on outdated, low-quality citations, it quietly erodes the reputation of your brand reputation, and at worse, hands advantage to competitors who are better represented for the products and services they provide.
Ignoring this leaves you invisible in Google AI overviews, under cited in key topics, and stuck wondering why competitors appear “everywhere” while your content sits on page two.
Our approach
Our approach
Our process looks at AI engines as a new class of audience: they read, summarise, and recommend at scale. Our job is to understand what they already believe about your brand, products and services then reshape the inputs so they show you more often, more accurately, and in the right context.
1
Brand knowledge scans across major LLMs
We run structured brand and competitor queries across tools like Gemini, ChatGPT, Claude and Sonar to see how each system currently describes you.
The data reveals the topics you’re associated with, who in your audience cites about you, and where your competitors are getting the edge.
Result: a clear, side‑by‑side picture of your AI brand awareness instead of guesswork.
2
Core query and topic-gap analysis
We go beyond brand terms and test the competitive, non-brand queries you actually care about ranking for.
This identifies which competitors are being surfaced for those terms, which authoritative domains they’re earning mentions from, and which topics LLMs trust them with over you.
Result: a prioritised list of content themes and topics where you can realistically gain ground.
3
Link, citation, and status auditing through the AI lens
We inventory the internal and external links AI engines are actually seeing: 200s, 301s, 302s and 404s, for you and named competitors.
This lets you prioritise fixing the broken and redirecting the misaligned links that matter most to LLMs, instead of treating link maintenance as guesswork.
Result: stronger, cleaner signal paths that help AI systems interpret and trust your site.
4
GEO SEO strategy (Generative Engine Optimisation)
We design a GEO SEO plan that makes your content understandable, citable, and reusable by AI systems, building on solid SEO fundamentals.
That includes schema, internal linking patterns, conversational content structures, and content formats LLMs lift into answers.
Result: more inclusion in AI overviews, richer citations, and higher-quality traffic from AI‑assisted search.
5
Content restructuring and conversational search strategy
We flag content that should move from “old blog post” to “core service page”, and identify where conversational/forum-style insight should live on your own site instead of only on third‑party platforms.
You get guidance on restructuring, rewriting, and surfacing this content so LLMs can reliably find and reuse it.
Result: your best expertise is easy for AI systems and people to discover and trust.
What our customers say
“Kyoom showed us exactly how AI tools were talking about our brand and where our competitors were sneaking ahead. The recommendations were blunt, specific, and very actionable. Within weeks we saw better visibility in AI overviews and more qualified traffic from paid, direct and organic traffic.
What’s included
AI Brand Knowledge
Cross‑engine brand knowledge report (Gemini, ChatGPT, Claude, Sonar and others as appropriate).
Competitor LLM Analysis
Learn from the competitors. Competitor comparison for brand and non‑brand queries on LLMs.
Topic‑gap Analysis
What’s missing? What topics your getting for and the topic‑gap analysis across key AI engines.
LLM Citation Audit
Link and citation audit focused on URLs and domains LLMs actually use.
GEO SEO Strategies
Gluing GEO and SEO together for a strategy tailored to your site and market.
Internal Linking for LLMs
Schema and internal linking recommendations to improve LLM understanding.
Who is this for?
AI Analysis for everyone
Every industry needs this now. From financial institutions to retail brands or healthcare to SaaS, they have all benefitted from the technology and the research provided.
This service suits organisations that already invest in content, SEO, or PR and want to understand how AI is re‑framing that effort. We work as your partner. You know more about your business than anyone, we’ll give you a helping hand with the decision making from the start.
We’ve used it to restructure content architecture, find the content gaps, create content, find AI backlinks with authority, plan out entire rebuilds and content strategies, all focussed on AI results.
Who this is for?
Brands starting AI Overviews Optimisation
- Suspect AI overviews are reducing your organic clicks, but don’t know how or where
- See competitors appearing in more AI answers, even when your companies offering is stronger
- Operate in a regulated or reputation‑sensitive space where hallucinations carry real risk
- Have a history of SEO and digital PR, but no clear strategy for GEO or LLM optimisation
- Need a practical, evidence‑based plan rather than more theoretical “AI thought leadership”
What you can expect
More Visibility in AI Overviews
What you can expect:
- A clear, visual picture of what AI engines currently “know” about your brand vs your competitors
- A prioritised list of errors, topics, pages and links to fix, improve, or create
- Practical GEO SEO and LLM optimisation recommendations your team or agency can execute
- Better inclusion and accuracy in AI overviews and chat‑style questions
- Higher quality, better‑informed visitors who arrive from AI‑driven search with intent
Frequently asked questions
SEO consulting:
your questions, answered
We understand that navigating the complex world of modern say SEO and LLM optimisation can raise numerous questions. Here, we provide transparent, straightforward insights to demystify the strategic process of digital optimisation.
Do we really need this, or can our SEO team handle it?
Most SEO teams focus on traditional rankings, not how LLMs build answers or which citations they rely on. They are related but not identical problems. We work alongside in‑house or agency SEO to connect what you already do with how AI systems actually surface you.
Is this a one‑off audit or an ongoing process?
You can start with a one‑off audit and roadmap. Many clients then choose periodic re‑runs (for example, monthly) to track progress and adapt as AI engines change how they source and present information.
How long before we see an impact on performance?
Some changes like fixing high‑value broken links or restructuring key pages can influence how some LLMs interpret and cite you within a few days of being crawled. Larger content and citation shifts take longer, but you will have a clear view of where movement is most likely.
How is this different from a standard SEO or digital PR audit
Traditional audits look at rankings, technical health, and backlink volume. We look at which of those signals AI engines actually use when generating answers, and how they describe you as a result. It’s a more focused, AI‑first lens on the work you may already be doing.
What if our brand barely shows up in AI tools today?
That’s still useful information. In that case, the work focuses on building the foundational signals like content in articles. We’ll also look at citations, social presence and structure that give you a chance to be included as AI coverage expands, rather than falling further behind. You’ll learn from your chosen competitors. We’ll help you pick them and tell you why.
What is the process after an audit is created?
We need you to go through the facts, the fiction, the findings and agree an action plan of what is required in getting implemented. We then look back at the outcomes and what can be done next.
Ready to see what AI really knows about your brand?
If you want to understand and improve how AI engines present your business, products or marketing campaigns we should talk. We’ll show you the current picture, the gaps, and a realistic path to better visibility.
Still have questions? Get in touch and book a call for a free strategy session.