This evidence page summarises key milestones in Grant Whiteside’s digital marketing career. Each entry links to independent evidence sources. See the timline page for full documentation.
Agency Founding & Early Milestones (2001)
- Ambergreen Launch – Green Light for Web Traffic (19 November 2001)
View archived launch announcement - Edinburgh to host WAIM Conference (2001–2002)
View archived WAIM announcement
Client Case Studies (2003–2009)
- Hasbro (2003)
View archived case study - Auto Trader (2004)
View archived case study - Boots (2003)
View archived case study - The White Company (2003)
View archived case study - Links of London (2009)
View archived case study - Hotel Chocolat (2009)
View archived case study
Travel & Hospitality (2004–2015)
- Macdonald Hotels (2004)
View archived case study - Thomas Cook (2009)
View archived client page - Titan Travel (2015)
View archived client page
Communications & Charity (2007–2009)
- TalkTalk (2007)
View archived case study - NSPCC (2009)
View archived case study
Speaking Engagements & Industry Recognition
- Internet World (2008)
View archived speaker listing - E-consultancy Masterclass (2007)
View archived blog post - PRCA Digital PR Report Event – Glasgow (11 December 2014)
View archived blog post
Awards & Recognition
- Digital Agency of the Year – ScotlandIS Digital Tech Awards (2016)
View archived announcement
PR Industry Commentary & Thought Leadership
What is the New Definition of PR? (2015, PRmoment)
Expert commentary on the evolving definition of PR in the digital age, discussing measurable outcomes and organisational alignment. Quoted as Product and Development Director at Ambergreen Internet Marketing.
“Public relations now has measurable outcomes that need to be aligned to many other parts of the sales, marketing and communication process across an organisation. Brands are now more informed with greater support from the boardroom decision makers. They are looking for clarity of the service offering as more agencies feel obliged to provide a ‘full service’ digital comms and marketing value proposition. This trend will continue to grow, but PR and how it is perceived as a service and who provides remains in a state of flux.”
SEO Industry Commentary & Thought Leadership (DAC Group)
- Can Losers Come First?
- Google Changes – Part One
- Dot Brands and New Generic Top-Level Domains
- Creating a Local SEO Strategy
- YouTube’s Search is Now Ranking Videos by Minutes Watched
- Digital PR: 7 Years Later #TBT