About seo-marketing-consultant.co.uk – SEO Clients and Experience
I’m Grant Whiteside, I’m an SEO marketing consultant, with over 20 years experience. I’m based in Edinburgh, Scotland, UK.. it’s a good place to stay.
I was an early adopter of digital marketing and I have been working in the industry since 1998. It became clear one of the best ways to win in digital was being on the front page of search engines. It has always been the place people go to find answers to questions. SEO marketing strategy works well, when implemented and optimised correctly.
Previous Clients
A handful of the clients that I have provided SEO / Digital Marketing strategy and services for.
Early days of SEO and Paid Search
Working for a digital start up company called All-Hotels.com; I cut my teeth into the SEO world gaining No1 rankings across the English speaking world for a number of location and hotel keywords like ‘Hotels’, ‘New York Hotels’ and so it went on. Everyone in the organisation knew how important search marketing was; I grew a successful search marketing team.
Paid Search appeared on the scene. And with no competition to speak of, and every keyword costing 1 to 5 cents a click, it was a runaway success. I got the campaigns translated into French and German, to even greater success. Now looking for greater challenges, it was time to move on and do it for myself.
Setting up Ambergreen Internet Marketing
I set up a digital marketing / SEO agency with 2 other founding partners with some additional investment in 2001 called Ambergreen Internet Marketing Ltd.
Ambergreen was a recognised award winning, industry specialist digital marketing agency providing SEO, Paid, Content, Social, Training, and Analytics consultancy. We worked for premium brands and organisations over a number of vertical sectors including Travel, Public Authorities, Gaming, Energy, Finance, Publishing, Ecommerce, Premium Retail, Fashion and Education.
My port folio of Travel clients included Thomas Cook, My Travel, Titan Travel, Elegant Resorts, Turquoise Holidays, Sunvil and several more.
Public Authority and Politics clients included Foreign and Commonwealth Office, Scottish Government, HMRC, and World Economic Forum.
Gaming clients included Pokerroom, Europoker, BWin and Mind Candy.
Automotive and publishing clients included Mercedes, What Car, Autosport, Auto Trader, DC Thomson, Daily Mail and Channel 4.
Premium and Retail Clients include Boots, Hamleys, Hotel Chocolat, Links of London, Barbour and Balance Box.
Financial marketing and business clients included working with HSBC and PWC
The list is long .
And the experience gained in digital marketing, immeasurable.
Selling to DAC
After 16 years, Ambergreen rebranded and sold to the DAC Group in 2016. DAC are a full service agency specialising in local search with offices across Canada, North America and Europe. I worked in a Managing Partner / SEO Director Europe role for 3.5 years providing strategy and training for clients and teams mainly across Europe. Clients included Startrite, Center Parcs, David Lloyd, Village Gym and Netjets.
SEO / Content Training and Culture
Working as a Product and Development Director in Ambergreen. My role has always involved making sure the result happened for the client. When the digital landscape has changed and evolved the SEO / Paid / Digital clients strategies evolved to stay on top. We developed a culture of training between our team and clients.
I love seeing success happen. I have always believed that every team member should know what outcome they are trying to achieve and why. The ‘how’ bit comes from training. Regularly the biggest gains are the training sessions where the content person, the social team, the PR team, or the developer, or marketing director understands what part they play helping you grow your business targets.
Over the years I have learned how to communicate to Marketing Directors and board members, all the way through to the marketing assistant, coders, content creators, designers, analysts .. and even HR people about search marketing, and what part they play in making it happen. I can parachute in on a problem and getting it moving in the direction again.
If this sounds like a skill set you could do with, please get in touch.
Partneships
I work with several web designers, marketers and analysts and I am endorsed by agencies like Design Rush, Sharpscot and Macu.
